Senior Honors Projects, 2010-2019
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Date of Graduation
Spring 2015
Document Type
Thesis
Degree Name
Bachelor of Science (BS)
Department
School of Communication Studies
Advisor(s)
Tatjana M. Hocke-Mirzashvili
Chang Wan Woo
Abstract
The field of public relations is almost always on the forefront of new communication technologies, such as Web 2.0, social networking, and now “wearables.” One prominent example of an emerging wearable technology is Google Glass, an optical head-mounted display (OHMD) that was released in a large-scale beta version by Google Inc. from April of 2012 until January of 2015, with a future commercial version on the way. Using a qualitative content analysis to explore how the current and potential use of Google Glass complies with the tenets of the dialogic theory, this study found that OHMDs have the potential to assist the creation of dialogue between organizations and its publics. This was especially true of the dialogic tenets of mutuality, propinquity, and risk, which were clearly supported by Google Glass. The tenets of empathy and commitment, however, were not. These findings suggest that there is potential for public relations practitioners to use Google Glass and similar wearable technologies to create dialogue, despite the need for some adjustments to the technology or the use of the technology.
Recommended Citation
Vieth, Daniel W., "Google Glass and public relations: The use of optical head-mounted displays in building dialogue" (2015). Senior Honors Projects, 2010-2019. 100.
https://commons.lib.jmu.edu/honors201019/100
