Senior Honors Projects, 2010-2019
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This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Date of Graduation
Spring 2014
Document Type
Thesis
Degree Name
Bachelor of Science (BS)
Department
School of Communication Studies
Advisor(s)
Corey Hickerson
Chang Wan Woo
Tatjana M. Hocke-Mirzashvili
Abstract
Blogs, a relatively new medium in the Internet sphere, offer public relations professionals another outlet to communicate with influential opinion leaders. Food is a popular blogging topic and an outlet public relations professionals with food clients use. Public relations professionals use blogs as a form of strategic research, a medium to share content, and a method to communicate with readers. The working relationship between bloggers and public relations professionals can help both entities succeed. This qualitative interview study examines the method, outcome and value of the relationship between food bloggers and public relations professionals. The study found that food bloggers want personalized emails that show the public relations professional has read their blog and understands the mission and purpose of the site. Food bloggers want entertaining and amusing partnerships that will benefit readers. The bloggers will reach out to public relations professionals from well-known brands or to professionals with whom they have developed prior relationships.
Recommended Citation
Cox, Hannah Michelle, "The relationship between food bloggers and public relations professionals" (2014). Senior Honors Projects, 2010-2019. 404.
https://commons.lib.jmu.edu/honors201019/404
