Senior Honors Projects, 2010-2019
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Date of Graduation
Spring 2015
Document Type
Thesis
Degree Name
Bachelor of Arts (BA)
Department
School of Communication Studies
Advisor(s)
Tatjana M. Hocke-Mirzashvili
Abstract
A literacy event was held on JMU's campus in order to increase literacy in Harrisonburg children. This article goes through the campaign process, from planning the event to the evaluation. Third grade children were able to benefit from this event and the learning experience is documented here.
Recommended Citation
McGinty, Rosemarie, "Public relations promotion to advance child reading and literacy" (2015). Senior Honors Projects, 2010-2019. 45.
https://commons.lib.jmu.edu/honors201019/45
