Senior Honors Projects, 2010-2019
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Date of Graduation
Spring 2015
Document Type
Thesis
Degree Name
Bachelor of Arts (BA)
Department
School of Communication Studies
Advisor(s)
Corey A. Hickerson
Abstract
Over the past decades, there have been several communication crises domestically and internationally. The public relations team behind each company, organization or public figure handles each crisis in a unique fashion. Some crisis management techniques work to rebuild the image of the organization effected, while other strategies fail to produce the desired outcome. It is important to study the practice of crisis management and crisis communication to understand how public relations teams operate in times of pre-crisis, crisis, and post-crisis, as well as how they improve internal and external communications with the significant affected publics. This project will focus on the different elements of a crisis and how it applies in a college setting, especially in instances of sexual assault.
Recommended Citation
Hirschhorn, Julie M., "To expel, or to not expel? An analysis of James Madison University's crisis communication and response to sexual assault" (2015). Senior Honors Projects, 2010-2019. 79.
https://commons.lib.jmu.edu/honors201019/79
